The Economics of Desire


Desire follows the laws of economics, not morality.
Unfortunately, we keep regulating it with slogans.

Attraction responds to scarcity, not availability.
Value rises when access is uncertain.
This is not cruelty. It is basic market behavior.

Mr. Nice Guy floods the market.
He is always available, endlessly accommodating, competitively agreeable.
His price drops accordingly.

Mrs. Enlightened insists this should not matter.
She prefers a fair trade, transparent terms, and emotional subsidies.
But desire is an unregulated market—it responds to leverage, not legislation.

She wants a man who chooses her, not one who needs her.
Choice implies alternatives.
Alternatives imply power.
Power, annoyingly, is attractive.

So the man who structures his life around her signals low opportunity cost.
The man who doesn’t signals options.
Only one of these increases demand.

The tragedy is not that women lie.
They don’t.
They describe the partner optimal for long-term governance, not short-term demand.

The man women say they want is a stable utility.
The man they desire is a volatile asset.

And modern dating keeps asking volatile assets to behave like pensions.

Markets do not care.

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